In my current role as the Marketing Coordinator at JBM Hospitality, I create strategic short-form video content that elevates brand presence across Instagram, TikTok, and Facebook, carefully crafted to reflect each brand's unique identity and target specific audience demographics. My approach balances professional polish with authentic storytelling, developing content that resonates emotionally while driving measurable engagement. By methodically researching market trends and adapting viral formats with brand-appropriate modifications, I've generated multiple high-performing videos exceeding 50K views that significantly expanded our reach and awareness.

 

My content strategy leverages the power of behind-the-scenes storytelling—revealing the culinary craftsmanship behind signature dishes, showcasing chef techniques for popular menu items, and highlighting the precision of our golf fitting process and innovative teaching methods. I transform technical information into accessible, engaging narratives that educate while entertaining. Whether documenting the meticulous preparation of a tavern favorite, demonstrating custom club fitting technology, or capturing the transformation moments in a player's swing improvement, I create content that appeals to viewers' curiosity, aspirations, and desire for insider knowledge—all while maintaining a consistent brand voice that builds community and drives conversion across our diverse hospitality and golf properties.

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View my video portfolio featuring engaging content for each of our distinctive brands—from quick golf tip tutorials and swing analyses to culinary preparations and behind-the-scenes glimpses at our venues—all strategically designed to drive engagement while strengthening each brand's unique market position.