Website Development
My Responsibilities
My website development experience spans the creation of over 45 custom websites from concept to launch, demonstrating exceptional efficiency with development timelines as brief as 1-3 days without sacrificing quality or functionality. Each project begins with comprehensive research into the client's industry, target audience, and competitive landscape, informing strategic decisions about user experience design, content hierarchy, and conversion optimization. Working primarily with WordPress, Wix, and 1-2-1 Marketing platforms, I develop visually distinctive sites that incorporate custom color schemes, engaging transitions, modern interface elements, and strategic animations that enhance user engagement while maintaining professional polish. My approach combines technical expertise with marketing strategy — crafting original SEO-optimized copy, implementing structured keyword placement, and developing content architectures that consistently achieve first-page search rankings for targeted industry terms.
For JBM Hospitality's seven brand websites, I implement a comprehensive maintenance system that ensures optimal performance across all digital properties. This includes regular technical audits that monitor page load speeds, mobile responsiveness, and application functionality; content refreshes that maintain SEO positioning through updated copy and strategic keyword optimization; and structural improvements that enhance conversion rates through simplified user journeys. By meticulously tracking performance metrics and implementing data-driven refinements, I've established website ecosystems that effectively connect with visitors while driving measurable business outcomes—whether increased bookings for hospitality venues, expanded lesson registrations for golf properties, or enhanced brand recognition across all platforms. My websites serve not just as digital brochures but as strategic business assets that deliver tangible ROI through improved customer acquisition and retention.
