DIGITAL MARKETER · CREATIVE STRATEGIST · STORYTELLER
MARKETING BUILTFOR THE CONNECTIONERA.
I connect strategy, storytelling, design and performance data to help brands give people a reason to care, click, visit and come back.
Golf. Hospitality. Restaurants. Events. Digital experiences.
SELECTED WORK
STRATEGY IS BETTER WHEN YOU CAN SEE IT WORK.
Explore the campaigns, creative and digital systems behind the brands I help market.
Social Media Marketing
CONNECTING WITH AUDIENCES WHERE THEY ARE.
Social media is an attention engine. I build platform-native content, handle photography, and turn social listening into actionable brand strategy.
Photography
PHOTOGRAPHY
Original visual assets that give brands their own authentic voice.
DESIGN
GRAPHIC DESIGN
PRINT MARKETING
Physical marketing still has to earn attention. I design print collateral that carries the campaign idea beyond the screen while keeping message, hierarchy and brand consistent.
VIEW PRINT MARKETING
LOGO DESIGN
A strong identity should still work when everything around it changes. I build marks and sub-brand systems designed for recognition across digital, print, events and physical experiences.
VIEW LOGO DESIGN
SOCIAL MEDIA GRAPHICS
Stopping the scroll is only the first job. I build platform-first campaign creative that catches attention while keeping the message recognizable from post to post.
VIEW SOCIAL GRAPHICS
DIGITAL MARKETING DESIGN
Digital creative has to work where the customer actually sees it. I design campaign assets for screens, digital displays and guest touchpoints with hierarchy built for fast attention.
VIEW DIGITAL DESIGN
Websites
WEBSITE DEVELOPMENT
A website has to connect message, design and user behavior in one place. I build and improve responsive web experiences designed to make the next action obvious while supporting SEO, performance and the brand behind the page.
Search
SEO + VISIBILITY SYSTEMS
Search visibility starts long before someone types a query. I work across content, technical SEO, site health, performance and infrastructure so the website is easier for people, search engines and modern discovery systems to understand.
Operations
HUMAN RESOURCES + INTERNAL COMMUNICATION
Good internal communication makes the customer experience easier to deliver. I create employee resources, onboarding materials and operational guides that turn complicated systems into something teams can actually use.
HOW I THINK
THRIVING IN THE CONNECTION ERA.
Attention is easy to measure. Connection is harder to earn.
The strongest marketing gives people something relevant, useful or worth talking about, then makes the next step obvious.
That idea guides how I approach every email, social post, campaign, landing page, graphic and digital experience I build.
01
START WITH THE PERSON
Understand what someone actually cares about before asking them to act.
02
MAKE THE MESSAGE CLEAR
Good design should help the idea land faster, not make people work harder to understand it.
03
CREATE A NEXT STEP
Every campaign should give attention somewhere meaningful to go.
PROVEN ACROSS THE CUSTOMER JOURNEY
THE WORK HAS NUMBERS BEHIND IT.
A campaign can look good and still miss the point. I use performance data to understand what earned attention, what moved people forward and what should change next.
70+
WEBSITES DEVELOPED
Responsive digital experiences
330K
MONTHLY SOCIAL VIEWS
Mistwood Golf Club monthly performance snapshot
43.75%
HIGHEST EMAIL OPEN RATE
3.4% highest click rate
CONSISTENT
HIGH-PERFORMING CONTENT
Documented pieces over 50K views
376K+
SEARCH IMPRESSIONS
Across two featured properties
ABOUT DONALD
MARKETER BY TITLE. CONNECTOR BY PRACTICE.
I work across the places where a brand meets its audience: the inbox, the feed, search, the website, the event, the screen and the physical experience.
Working across golf and hospitality has taught me that the channel changes, but the question stays the same:
Why should this person care right now?
AI + MODERN MARKETING SYSTEMS
MARKETING FOR WHAT'S NEXT.
AI can make marketing faster. It cannot decide what is worth saying.
I use AI, automation and modern creative tools to move from insight to execution faster while keeping the strategy, brand judgment and customer connection human.
From campaign research and creative iteration to workflow automation, rapid prototyping, app development, media production and performance analysis, the tools change. The goal stays the same: make something useful enough for a person to care.
Replit
Lovable
Claude
Grok
ChatGPT
HighLevel
Seedance
HiggsfieldTools shown are part of my working marketing and creative technology stack. Trademarks belong to their respective owners.
LET'S MAKE SOMETHING PEOPLE CARE ABOUT.
HAVE A BRAND, CAMPAIGN OR IDEA THAT NEEDS A CLEARER NEXT STEP?
Let's connect the strategy, creative and customer experience.
CONTACT DONALD